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Bio - Bill Berg
by Mikal Saint George
Some people say the family that plays together stays together.
For Bill Berg and his family play time has not only kept them
together but has become big business! Bill is one of the lucky
few fortunate enough to earn a living creating products that
honor family and the occasions that remind us how important
they are.
A natural born athlete, this Brooklyn, New York native indulged
his competitive spirit early in life in sports ranging from
tennis to baseball. Enjoying a traditional home-life of his
era, Bill was the product of a stay-at-home mom and an entrepreneurial
father who owned and operated several women’s clothing
stores. In fact, It was his father’s entrepreneurial
drive combined with his mother’s love of home and family
that would one day prove to be the driving force behind Family
Labels.
After the Berg family moved to Florida, Bill went on to graduate
High School and initially pursued an Accounting degree at the
University of Florida. A need for a more fulfilling career
path however led him to instead put his entrepreneurial skills
in motion immediately and leave U.F. after his Sophmore year.
Thus began a ten year, cross country odyssey that saw Bill
traveling to colleges throughout the United States buying and
selling textbooks. It was during this time that Bill met his
creative partner and future wife, Karen. Soon after the Berg
family was official with the birth of their son Benny.
In an unexpected turn of circumstances Bill and Karen proved
their pioneering spirit when they were able to turn a potential
calamity to their advantage as a back injury laid up Bill and
required several months of bed rest. It was while sending thank
you notes to the many get- well-wishers that had rallied around
Bill that a moment of inspiration forever changed their lives.
Karen enlisted her whimsical artistic skills and created personalized
return labels to show off their growing family - including
Benny and their beloved dogs, Louie and Sophie. An ideal combination
of Bill’s business skills and Karen’s home-spun
creativity led to the birth of Family Labels.
The rave reviews were immediate with both family and friends
not only conveying their appreciation - but placing orders
of their own! With nearly every recipient becoming an instant
customer, the Bergs soon found themselves fulfilling large
orders for local relatives as well as family and friends across
the country. “Today, 10 years later, Family Labels is
still putting smiles on peoples faces and growing faster than
ever! “ exclaims Berg.
Bill and Karen’s love of making people smile has led
Family Labels to sell more than 54 million labels since 1996.
Currently based in Fort Lauderdale, FL, Bill and Karen are
enjoying the success of their personalized products company
with unique family labels and cards for every possible occasion.
With its 10 th Anniversary Catalog now being distributed nationwide,
Family Labels has added new products to its vast collection
of exclusive personalized products including t-shirts, business
cards and shipping labels. (www.amazinglabels.com)
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