To Genevieve Gorder life is a work of art and the home is the single most important canvas! While many designers rely on the traditional rules and regulations specified by generations of “interior etiquette,” this free-spirited Minneapolis native prefers to kick off her shoes (literally) and jump in to the fun of home design.

The break-out star of TLC’s nationwide phenomenon Trading Places, Genevieve’s bold use of color and fun loving approach to interior design is helping to re-invent America’s views about the home. “I believe lives can become transformed through the joy of design’” quotes the design guru. Be it a broken dish, a delicious vegetable or a childhood memory, Genevieve exuberantly translates them into living spaces that that perfectly reflect the homeowners wants, needs and dreams.

A true artist – boasting a BFA in graphic design from Manhattan’s School of Visual Arts – Gorder often enjoys playing psychologist/detective in order to get to know the real personality of her clients. She strives to embody the heart and soul of the client in her design for the home. It is their sense of joy about favorite things and cherished memories that give this maverick designer her ultimate inspiration. “Every client is full of color so I make sure to help them create a space that reflects that – my goal is to keep the world from becoming beigeland!”

Beginning with an MTV internship, Gorder has traveled the world to build her design expertise. Amsterdam, Barcelona and New York’s award-winning Duffy Design have all served as learning grounds for her signature eclectic style. Her multi faceted design experience ranging from corporate packaging to fashion has taught her to be experimental and have enabled her to make even novice decorating clients feel inspired and part of the process.

A true entrepreneur who refuses to limit herself to just interiors, Genevieve’s New York City based company GG Studios is busily re-shaping the look of kitchen appliances, blue jeans, greeting cards and even Tanguerey bottles! Her current sponsors include Proctor and Gamble’s Swiffer line and 3M’s painters tape. While upcoming projects await the “final reveal” the world can expect to forever changed by this one-of-a-kind visionary designer.

 © 2007 Mikal Saint George